Colin v Cuthbert: M&S takes Aldi to Court over Caterpillar Cake

[Penelope]

Chocolate cake is DOGSHIT QUITE FRANKLY

A POX ON THEM BOTH!

 

[Ellie]

Chocolate cake is DOGSHIT QUITE FRANKLY

A POX ON THEM BOTH!

I wonder if you can get any other flavours because chocolate is just a bit much.

I have FINALLY found this manky old cook book from the 70s that we used to use with the nicest dessert ever. I will be making this very soon. Every other recipe in the book looks vile apart from this.

 

[GinAg (39)]

M&S are suing Aldi over sparkly gin.

Aldi don't give a FUCK

 

[GinAg (39)]

 

[GinAg (39)]

 

[octophone]

Remember that, in spite of the perception in the UK, Aldi is by far the bigger company.

 

[Kratz]

Remember that, in spite of the perception in the UK, Aldi is by far the bigger company.

Good point - Aldi has excellent PR but M&S is right to protect its IP and successful, original ideas (particularly at a time when it is experiencing a commercial renaissance that it probably quite fragile).

 

[GinAg (39)]

They're 1 and 2 in the most favoured supermarket list. I like to see the rivalry through that lens.

 

[GinAg (39)]

I'd say no one is losing here. I presume the supermarkets understand that most consumers will likely use more than one over a short period if time. I've used Tesco, Sainsbury, Aldi, Lidl and M&S in the last week.

 

[dmlaw]

If I were accused of violating a competitor’s intellectual property, I don’t believe I’d make it a central part of my marketing that the two products are indistinguishable except for the price.

 

[Ellie]

I pretty much use all at some point apart from Lidl. This is just giving major publicity to the product in both stores. I wouldn’t be surprised if this was orchestrated by both of them. But M&S just need to ramp up their social media presence

I keep seeing people say that M&S have a history of copying Co-Op products too.

 

[Lucille]

I mean they could’ve copied the idea without being SO obvious

 

[Ellie]

This was my fav

 

[dmlaw]

I will also say that, if Aldi manage to lose the case(s), this marketing will make the judge really angry when he comes to assess damages.

 

[GinAg (39)]

M&S are fully aware it's very cheap advertising for both stores.

 

[lolly]

I'd say no one is losing here. I presume the supermarkets understand that most consumers will likely use more than one over a short period if time. I've used Tesco, Sainsbury, Aldi, Lidl and M&S in the last week.

Me too. I'm a complete supermarket whore. I think Morrisons is the only one I don't use, and that's only because there isn't a convenient one locally.

And I will say that I think this year, Lidl's Christmas offering is by far the strongest of all of them.

 

[Ellie]