I already gave you an explanation for that. In the moment, the Tesco thing flared up and then went away. Whereas with gggggg the replies were becoming increasingly aggressive and personal.
It's very possible we didn't act with total consistency. That's part of the commitment to learning. Ultimately, I was the one who dealt with Tesco and Zen was the one who took the call with gggggg. That's not to throw Zen under the bus, we all take ownership of that decision as a group. But we're not mind readers, there will be times when we don't act with 100% consistency. Again, we're aware of the problem and it's clearly something we'll be more mindful of going forward.
Again you can think that is total hogwash if you wish, but that's the only explanation we have and it's the only one we can give you. I'm comfortable that I acted in good faith and I'm comfortable that Zen, Buttertart and the rest of the team did as well. That's really all there is to it.